Potential for a large international audience. People from all over are viewing captioned web tv! The flag counter below shows 30 different countries.
- Increased viewership - Captioning has been proven to increase views.
- Discovery Digital Networks - in this promotional article, a captioning service reports that adding captioning increased views by over 7 percent. In this video, that captioning service explains the results of the Discovery experiment.
- In an article on Streaming Media, a YouTube product manager reports that in a test by YouTube itself, captioning was found to increase views by four percent. In addition, YouTube does NOT use automatic captioning when indexing videos. YouTube only uses edited captions for indexing.
- You can get additional views for an older show by going back and adding captions.